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Launched in January 2016, curated area POP showcases collections from some of the industry’s most exciting small brands and fledgling designers…

POP brings small, innovative labels together in a standout space, giving buyers the opportunity to see original and often exclusive product. 

Comprising pop-up stands at a lower price-point, the area also serves as a step-up for small brands looking to reach retailers and raise their profiles…

A/W18's line-up included...

Another Fox Born BespokeDandydill WayLauraBell TreasuresLeaping Lizards Poppie & george Scarlett RobbonTao and Friends Term The Faraway Gang Toucan Blue VeridianaVisible ClothingWell Grounded CoWex Baby Wildchild London


Other brands include Aarya London, Coobie, Jam London, Nibbling Teething Jewellery

Interested in becoming a POP brand? Contact Charlie Cufley on +44(0)2075965029, or at [email protected]

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