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04 April 2016

Urban Botanicals with Olive Loves Alfie

It still feels like Winter here at Bubble & Speak HQ - but Olive Loves Alfie's latest look-book has been helping us get into the Spring spirit.

Styled by founder Ashlyn Gibson, 'Urban Botanicals' showcases product from Olive Loves Alfie (winner of a 2015 CWB Independent Retail Award) and Olive Loves Alfie East. The labels featured range from Stella McCartney Kids, to BANGBANG, Bubble brand The Bonnie Mob and former Rising Star Wolf + Rita.

We're big fans of these two kids lifestyle stores - and, in-between swooning over the edgy florals and on-trend homewares, we found time to ask Ashlyn about her plans for S/S16....

Hi, Ashlyn! What have Olive Loves Alfie and Olive Loves Alfie East got in store for customers this spring? 

Our newer store, Olive Loves Alfie East, is becoming a local hub for parents, so you can expect a range of workshops - from baby reflexology, to crafting sesssions and nutrition talks. Follow olivelovesalfieeast on instagram for updates on new workshops; they can all be booked through our website. 

Do you approach your visual merchandising differently each season? If so, how have you updated the look of your stores for Spring? 

As a stylist, I always play around with the store - and I like giving things a new purpose. At the moment, we are recycling wooden vegetable crates from the cafe next door, and using them for storage and display. 

What was the thinking behind your latest photoshoot? 

The shoot was inpsired by the environment here in East Village, an urban idyll where concrete meets nature. I grew up surrounded by plants, so it's lovely to have the space in our new store to embrace botanicals. We didn't buy any props for the shoot - everything you see makes up the unique mix on offer instore. 


Photography: Hannah Coates
Styling: Ashlyn Gibson
Kids grooming: Mira Palmar

Shot on location at Olive Loves Alfie East:

6 victory parade
east village
E20 1FS


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