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28 & 29 January 2018, Business Design Centre, London

News

12 January 2017

The London Mummy meets Dotty Dungarees


Practical, comfortable and hard-wearing, dungarees never go out of style - just ask Alice Goldsmith and Georgie Parr, the savvy mums behind returning Bubble brand Dotty Dungarees! They've elevated this classic wardrobe staple, adding ultra-soft fabrics, fun colours, printed turn-ups and adjustable straps into the mix. We asked guest blogger and dungaree-fan The London Mummy to find out more...


Lovely to meet you Alice! When did you start Dotty Dungarees, and why? 
 
We started Dotty Dungarees in December 2014 when my friend/business partner Georgie and I had two tiny tots - a boy and girl called Otto and Dolly (hence the name). We were both raised in dungarees but couldn’t find any we liked for our own children, so we set about designing the perfect pair.


 
What are your most popular items? 

Dotty Dungarees: The Otto stripe dungarees (a classic butcher stripe) is our bestseller all year round and has been right from the start. The cord range, in ochre especially, is also hugely popular. And for summer, the dotty and stripes always sell really well too.
 
Who is your target market? 

We sell a lot to mums, who love the practicality of the design. As mothers, we really pride ourselves on ensuring that the clothes fit perfectly and are easy to put on, take off and adjust, at each age. We also prioritise fabrics which are super soft and which children love wearing. There are enough areas of potential drama with small children already, and nobody needs an extra battle to get them into clothes they don’t find comfortable! We also sell a lot as gifts because each pair comes in a free, child-sized drawstring rucksack, so they make adorable presents. Grandparents especially love giving them to their grandchildren! I think it brings back memories… 


 
And what about trade show? What is your favourite aspect of exhibiting at an event like Bubble? 

Meeting buyers is hugely rewarding. Not having a physical shop means that we don’t get face to face interaction with our customers most of the time and it’s so lovely to hear all their comments and the wonderful feedback they get from their own customers. We have a huge number of repeat buyers (I’d say as much as 80% or 90% come back season after season), so we have got to know some of them really well!


 
What is your favourite blog? 

We love following bloggers. Apart from the London Mummy - I love MyBaba for advice and Hurrah for Gin for light relief from it all and to know we are not alone!! The Dad Network is also fantastic for a different perspective. 
 
What's in store for Dotty Dungarees in 2017? 

Lots! We continue to produce our classic dungarees in a selection of new fabrics and colours, as well as branching out into new products to expand our range. We are also introducing a collection for babies called ‘Diddy Dotty’ made of the softest cotton fabrics only. And we have an exciting collaboration in the pipeline too… Watch this space!




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