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28 & 29 January 2018, Business Design Centre, London

News

08 January 2017

The Fashion Bug meets Patachou


If you’re looking for truly affordable luxury this season, Patachou should be your first port-of-call. Founded by an experienced mother-and-daughter design team, the brand specialises in elegant, Portuguese-inspired childrenswear. Its classic collections are a firm favourite with style-conscious parents – including The Fashion Bug’s Laura Wills (pictured below, with uber-cool baby Mila!) Ahead of the show, we asked her to catch up with co-founder Marta Sousa…

 
Marta, tell us a bit about your background. When did you start and why?
 
We started five years ago. After being in the manufacturing business for over 25 years my mother decided it was time to create our own brand together. And so Patachou was born!


 
You and your mother founded and run the company together. How do you divide the workload?
 
We are always together. In fact, we even share an office! We divide the workload between us and it really works for us. My mother has a great deal of experience and her input is invaluable in terms of Patachou, particularly when it comes to making strategic decisions.
 
You are taking part in Bubble. Why have you chosen to do so?
 
We have shown at Bubble for many seasons now. It’s always been a very successful show for us and we love it! It’s a great opportunity for us to catch up with existing customers and of course meet potential new customers too. As I’m based in Portugal it’s a chance for me to see people face to face, which is so important.


 
Describe the ‘Patchou’ kid. What sets you apart from other childrenswear brands?
 
We believe that the ultimate Patachou kid is elegant and classic, but has a little twist of our unique Portuguese style. I wanted to create a luxurious baby and kidswear brand, but make it affordable and accessible to all. For me, I think the pieces are all special and beautiful in their own way and with a real attention to detail, which hopefully means kids love to wear them too!
 
You developed a ‘Spreading Smiles’ initiative to give back to children in need. Can you tell us more about this?
 
We are proud to be a socially responsible company and we believe that health, education and clothing are rights that no child should live without. This is why we have launched the 'Spreading Smiles' initiative. Working with non-governmental organisations from around the globe, we committed to donating an item of clothing to a child in need for every three purchases made by our customers.


 
Where do you see the brand in 5 years’ time?
 
Gosh, big question! But we do have big (big!) plans for Patachou. We’ve already achieved so much in such a short space of time. For example, we are very proud that the brand is sold in over 20 countries worldwide with over 300 wholesale accounts. We are looking forward to developing our brand each season – the sky’s the limit!
 
 
About The Fashion Bug:

The Fashion Bug blog was created by Laura Wills in 2015 as a way to express herself both through her writing and her personal style. Her husband calls her Bug, and that’s where the name comes from. The blog focuses on fashion, travel and more recently family, as Laura gave birth to a baby girl Mila in June 2016. For more information about The Fashion Bug, visit http://www.thefashionbugblog.com/
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