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28 & 29 January 2018, Business Design Centre, London

News

14 October 2016

LITTLECIRCLE pops up in London

 

Last week, Team Bubble headed down to Marylebone's Chiltern Street, where LITTLECIRCLE was holding a pop-up event. 

We're big fans of the innovative online boutique, which enables parents to shop in a more sustainable way. Each season, customers can choose from a carefully curated selection of luxury kidswear brands, before returning purchases to be re-sold when their little ones have outgrown them. Every time users return an item for resale, they earn credits to spend on-site. 

Former fashion director and stylist Anna Bromilow, and ex-Morgan Stanley executive director Lisa Picardo are the style-conscious mothers behind this concept, which really chimes with Bubble's own Green campaign (read more about their views on sustainable kid's fashion here). We managed to corner them for a quick chat at the event...
 

Congratulations on the pop-up; it looks great! Why did you decide to open it?

We love the website - it’s a great platform for our brands - but pop-up events are the perfect opportunity for us to merchandise the products in the way we would like, mixing the labels we stock and styling looks.
 
Physical events also give customers the opportunity to really interact with the products, getting a feel for the texture and quality. They can  get better acquianted with brands  they already know and love from the site - and hopefully discover a few more, too.

Finally, we love meeting our customers face to face. It’s been great to discover their style, and interesting to see how they tend to dress their children in a similar aesthetic. We’ve had quite a few customers asking us if the brands we stock can make clothes in their size, too!

Tambere


Tell us about some of the brands at the pop-up...

We stock a lot of European brands at LITTLECIRCLE, but as our customer-base widens (we sell globally), we have also carefully expanded our range of designers. This season, we have fallen in love with a South Korean brand called Tambere, which is selling very well already - and we’ve taken on new labels such as April Showers by Polder, too. We are also doing well with Simple Kids, which has really strong girls and boyswear. Other brands that have been performing well are the super cool Parisian label Louis Louise and Morley, a Belgian brand created by ex-Dries Van Noten designer Anouk Robyn.

Misha


You mentioned Simple Kids boyswear; are you stocking clothing for boys on the site, now?

Yes, lots of our customers were asking us for clothes for their boys too, so we decided to launch a capsule boyswear collection for S/S17. We have extended it this season, and it is proving to be a very popular addition to the site. We stock brands like East End Highlanders, French King, Louis Louise and Morley for boys

 



French King

 

 


Tell us something we might not know about LITTLECIRCLE...

We have launched our own LITTLECIRCLE dress-up edit. It's a capsule collection of capes, tutus and masks, steeped in modern fantasy, and handcrafted using the finest fabrics and trimmings. 


Learn more about LITTLECIRCLE's mission over at littlecircle.co.uk... 

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