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03 May 2016


May has arrived, and we're starting the month as we mean to go on - with an exciting new Bubble brand! Meet unisex label KIDD-IN, which will be making its debut at the S/S17 edition...

How and when was KIDD-IN launched?

KIDD-IN was launched on 2 February 2016, previewing Autumn/Winter 2016 with a lookbook and website. It's a contemporary, unisex brand, targeted at children aged 4 - 12. We aim to cultivate kid culture, inspiring the future trendsetter and providing key essentials to build the perfect wardrobe.

Could you tell us more about the brand's ethos?

KIDD-IN believes in sustainable fashion, creating timeless pieces in fair-trade conditions. Aside from fashion, we also host KIDD-IN workshops, which are a platform for children's creativity. We aim to encourage and promote true style identity by nurturing children's creative expression. 


Talk us through your creative process...

Designed in London, we celebrate British culture and British manufacturing. Our experience of growing up in the 90s has influenced the brand's overall DNA - and we also celebrate London's street-style, reinventing classics and elevating key essentials. 



Why are you showing at Bubble this season...

We have decided to show at Bubble in order to expose KIDD-IN to the market. Although we are at the very early stages of business, we are fired-up and ready to go!

How are you preparing for the show? 

We're currently completing our S/S17 collection, and of course ensuring that we're well presented. First impressions are everything!

Catch KIDD-IN at the S/S17 edition of Bubble London! You can apply for a ticket here...


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