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28 & 29 January 2018, Business Design Centre, London

News

03 February 2017

Glamazon meets Rachel Riley


While their personal styles couldn't be more different, designer Rachel Riley and Glamazon's Eva McMahon have plenty in common. Both women were professional models, whose work afforded them a unique insight into the world of luxury fashion - and both have forged successful creative careers (Eva as a leading digital influencer, and Rachel, a top children's fashion designer). We asked the Glamazon herself to catch-up with Bubble favourite Rachel...

 

Hi Rachel! So, when did you first realise you wanted to be a childrenswear designer?
 
I have been making clothes for my teddies and dolls since I learnt to sew as a teenager, but it was not until I had children of my own that I knew there was a gap in the market for well-made classic styles in beautiful fabrics – clothes that are both comfortable and stylish!



Where do you find inspiration mostly?
 
I have a comprehensive collection of archives, comprising vintage textiles, prints, baby clothes and knitting patterns, so that is a constant source of inspiration - but I’m also inspired by things that I see around me. The arrival of daffodils makes me want to design a print that represents Spring – or the sight of red London buses alongside black taxis in the street might inspire a print for baby boys.



Where do you see the brand in the next few years? Are there any goals you have set yourself?
 
I have enjoyed growing my business since it started nearly twenty years ago. I am a great believer in building firm foundations, and then, brick by brick, adding rooms to make a house. I don’t know how big this house will be, but it is a constant source of joy and challenge to see what the next step will bring!

What has been the proudest moment of your design-career?
 
I have had many proud moments. I am pleased for the sake of my hard-working team when we win awards - such as Best UK Children’s Fashion Brand in 2016! Every time I see a child wearing one of our garments I feel proud - but of course, seeing the future King of England wear our outfits  (such as the one he wore last year on the Queen’s 90th birthday commemorative stamp) makes me feel very proud indeed.


 
Your designs have been seen on Prince George are there any ‘high profile’ babies you would love to dress?
 
We have many celebrity customers, although Prince George might be the most high profile. I am pleased to dress all children, whether they are high profile or not, because all children are gorgeous! I love seeing children wearing our clothes and feeling good, and I like seeing happy customers post proud photos of their little ones on social media!
 
And finally, which one piece should any mum get for her baby?
 
It would have to be the ‘My Little Prince’ or ‘My Little Princess’ babygro, which is part of our Heritage Collection. I designed a layette collection, with a Prince and Princess theme, when we knew that there would be a new heir to the throne in 2013- not for the actual Prince or Princess, but for every other child who is their own parents’ pride and joy!
 
For more information about Rachel Riley visit www.rachelriley.co.uk
 
For more information about Glamazon visit: http://glamazonblog.com

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