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Business Design Centre, London


01 February 2016

Bubble meets Olly Paton

We've been catching up with Olly Paton, co-founder of Where’s that Bear?, Senior Fashion Editor at the Sunday Times Style Magazine and mother of two. She's at Bubble unveiling her second children’s collection, and has also styled an installation on our Gallery Level...

Olly, tell us about Where'sThat Bear?

We are a brand that’s devoted to a love of fashion and children. Our clothes are beautifully cut, simple, modern, tasteful, and designed in an interesting colour palette. We’re not taking ourselves too seriously; we don't believe pink is for girls and blue is for boys; brothers and sisters have more fun when they share. Our aim is to put smiles on faces whilst we all get dressed in the morning. Bear loves hide and seek - see if you can find him on each item in the collection. We want you to enjoy putting outfits together. Be bold and creative, mixing and matching our clothes as you play with the collection that we had so much fun creating. We're piggy bank friendly, practical and hard wearing for little people on the move, and we're cleverly designed so you've got room to grow.

What can Bubble visitors expect to see from Where’s that Bear? this season?

Our bear's been away on an forest adventure and he's brought back a modern colour palette of crushed berry, rainfall, volcano orange and electric gold - all chosen to engage and excite children, and to keep them smiling until summer.
The latest collection has pretty patterns and expressive prints, lovingly hand-drawn and screen printed onto our comfy jersey fabrics. We’ve added colourful statement plains allowing mix and match layering - a must for the autumn weather. 
New highlights are our winter cord pieces: dungarees, dresses and trousers; and skirts in vintage rose, aubergine and flame orange. Bear loves family fun, so patchwork chambray dresses and matching shirts allow brothers and sisters to coordinate their style.

Our popular hand knitted jumper is back as a rainbow spotty dot extravaganza, and we've got an amazing clashing print shirt that's perfect for the more adventurous.

What’s great about Bubble?

Where’s that Bear? launched at Bubble last season.  We are a British brand and feel passionately about exhibiting in Britain. Last year’s show gave us a real insight into the childrenswear industry. We met lots of brilliant people: buyers, journalists and our fellow brands, and we had an extremely successful few days. Bubble is an amazing platform for brands, new and old, and we’re looking forward to doing it all again this year!

Thanks Olly! We've loved having you at the show...


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