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Business Design Centre, London


07 October 2016

Bubble discovers...Olive Loves Alfie East

We've already introduced some of our favourite Northern children's boutiques (Including Our Kid and Milkshake) here on the blog - and, this week, our team headed South. Or, to be precise, South East - because we were paying London family lifestyle store Olive Loves Alfie East a long overdue visit. 

Olive Loves Alfie East was founded in 2015, by stylist, writer, art director and interior designer Ashlyn Gibson. The second of two stores (her flagship, CWB Independent Retail Award-winning boutique, Olive Loves Alfie, is based in Stoke Newington), it serves families in London's vibrant East Village

'Non conformist mum' Ashlyn (whose two books, Creative Family Home and Creative Children's Spaces, are bestsellers) has assembled a unique and eclectic line-up of fashion, lifestyle and design brands; think women's clothing, childrenswear, toys, books, lighting, wallpapers, and even plants. We can't resist a cactus or two!

It's all part of her uniquely creative approach to retail. Olive Loves Alfie East also serves as a community hub, playing host to regular family open-days. Recent events included a 'mamas meet-up', sculpture making workshop, and pop-up drawing class. The next, a bunting workshop with Bubble Writer author Linda Scott, will take place on 6 November. In the East Village Area? Head on down! 




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