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05 November 2015

Being a Bubble brand...

What does it mean to be a Bubble brand? Why should you join the show? And, most importantly, how can you make the most of your time there? We asked award winning childrenswear designer Rachel Riley...

Hello Rachel! Firstly, as a designer, could you tell us why trade shows are important to you? 

Trade shows are important for many reasons! Firstly, the most obvious one is to meet new and existing customers, and take orders. However, I think it is vital to meet with ‘like-minded’ professionals from the industry; vendors, customers, store-owners, agents and many others congregate at Bubble, which is dedicated to children’s clothing, accessories and products. 

Could you tell us a bit more about why Rachel Riley exhibits at Bubble? 

As a British brand, Bubble is the one place to showcase our products in London, twice a year. We have done this show since it started, and if we were not to be there to launch our new collections, I feel that we would not be considered serious players within the UK childrenswear industry. It is important to show the collections that we work so hard on designing and producing the rest of the year. 


How do you prepare for the show each season? 

We always start early and make sure that we have enough time to get our sample collections in and do our product reviews and sign-off. We make sure we have the correct paperwork, price-list and of course the d├ęcor to make our stand ‘stand-out’. For all the work we have done to put the collection together, we want to be show-stopping!




How do you make the most of your time at Bubble London?

We arrive early, and make sure our stand looks good, and that we are present enough to make sure that we give all ‘passers-by’ the attention they need to view our collections. You really never know who is going to walk past, and sometimes it can go quickly - especially if it’s busy. You don’t want to be kicking yourself after the event, thinking that you wished you had given more time and attention to that one special person who really warranted it. And most importantly, we never pack up or leave early. We make sure that all buyers have left before we pack up. I have taken many orders from key departments stores in the fifteen minutes before closing time.


If you could give any advice to a first-time exhibitor, what would it be? 

Do the best you can, prepare well, bring an attractive collection, make sure delivery will be smooth, and listen to the feedback of all visitors. It is always interesting to hear people's comments, and I have often improved our selection by listening to what people want.


Interested in exhibiting alongside Rachel Riley at our A/W16 show? You can apply for a stand here. Or, for more information, contact [email protected]


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