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21 April 2017

B&S meets...eva & indie

Here at Bubble, we love an original print - and they don't come much quirkier than Vivian Gaprelian's hand-drawn designs. A talented artist and mum of two, Viv is also the driving force behind new Bubble brand eva & indie, which specialises in fun, British-made kidswear. Fresh from winning a MadeForMums award, she told us more about her fledgling label...

Could you introduce yourself to our readers?

I'm Vivian Gaprelian, founder and owner of the exciting kids fashion label, eva & indie. 

How, when and why was the brand founded?

eva & indie was founded in November 2015, and inspired by my now three and four-year-old daughters. I love fashion, and dressing up my two beautiful little girls - but when they were babies, I was finding it increasingly difficult to source unique and quirky clothing at a reasonable price. So, I decided to make my own. I draw and design all the prints for the fabrics – and, up until now, have hand-made every piece. My girls are also the models for the brand.

What can our visitors expect from your debut collection? Are there any key themes, or standout pieces?

The debut collection we're planning to unveil at Bubble will feature plenty of eva & indie’s bold, colourful prints and fun characters - including dalmations, dinosaurs, flamingos and fish. It’s a real feast for the eyes, and exactly the sort of thing kids just love to wear.

Your clothing has always been made-to-order; could you tell us more about this?

Until now, eva & indie has been made to order, and we've just about been able to keep up with demand. But as we get busier and our ambitions grow, we want to reach a wider audience. So, for the first time ever we will happily be able to offer eva & indie at wholesale order.

Why have you decided to show at Bubble this season? What are you hoping to achieve, and how will you be preparing?

Having visited Bubble in the past, we feel the show would be perfect for us to make our debut. We're so excited to meet the press, the buyers, all the amazing brands, and the other wonderful people attending.

Currently, eva & indie is only stocked online, but we feel we are ready to have our collection stocked in shops & boutique outlets. We can’t wait to physically showcase our collection for the first time. We hope you like it!

We've got a feeling we will, Viv! 

Fancy showcasing your brand alongside eva & indie? Apply for a stand at Bubble S/S18 here...


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