We use cookies to give you the best possible experience on our website. By continuing to browse this site or by choosing to close this message, you give consent for cookies to be used. For more details please read our Cookie Policy.

28 & 29 January 2018, Business Design Centre, London

News

30 June 2016

B&S meets...Platypus Australia


With the British summer holidays just around the corner, we've been chatting to Karel Wheen, co-founder of S/S17 Bubble brand Platypus Australia...

Hi Karel! Platypus was launched ten years ago - could you tell us a bit more about how this came about? 


The idea for Platypus Australia was conceived when my children were young. My friend and I both had first-hand experience of applying sunscreen lotion to kids on-the-move and thought there must be an easier way of doing this. We noticed a gap in the market for children’s swimming suits and rash guard clothing which would protect little bodies from the sun’s damaging rays, while allowing them to remain comfortable and cool.  
 
Young boy in swimsuit playing with anchor toy at the beach, boy's swimwear, fashionable swimwear for children, fashionable swimwear, kid's swimwear, kid's swimming costumes, stripey kid's swimming costumes, children's swimming costumes, fashionable children's swimming costumes, good quality children's swimwear, unique swimwear for kids, swimwear for boys, children's swimwear shops, buys kid's swimsuits, buy children's swimsuits, boy's swimwear,
 
What makes Platypus' swimwear UV protective?

Platypus Australia’s mission is to provide maximum UV protection while out in the sun. Each piece has a UPF 50+ rating, blocking out at least 97.5% of harmful ultraviolet radiation and meeting the strict criteria of the Australian Radiation Protection and Nuclear Safety Agency (ARPANSA) and the British Standard for Ultraviolet Radiation. The line is made with LYCRA® XTRA LIFE™, which affords supreme shape-retention, maximum breathability, and ultra chlorine resistance properties. 

In terms of design, what inspires the brand's collections?

Each season we introduce new exclusive prints and designs, which enhance our capsule collection.  Living in Australia, we are inspired by outdoor living, the vibrant colours of beach and sea life and of course children – playing, laughing and having fun together.  We also watch the catwalk and pay attention to predicted trends and how they can work across our swimwear lines. 
 
three young girls drinking refreshing drink by the beach in their swimming costumes, swimming costumes for girls, Bubble London, swimsuits for young girls, fashionable girl's swimsuits, cute swimsuits for girls, unique girl's swiming costumes, designer swimsuits, cute tankinis for girls, cute swimwear for young children, fun children's swimwear, colourful swimwear for children, good quality swimsuits for girls, good quality children's swimsuits, summer swimsuits for children, beach swimwear, swimwear tradeshows, fun clothing for children, Bubble London, tradeshows for children, childrenswear buyers, fashionable children's clothing shops,
 
Could you tell us more about the S/S17 collection you showed at Bubble?

Our 2017 collection is by far our most diverse, and we loved sharing our new silhouettes inspired by the active wear trend, at Bubble. The new collection features performance items for swimming lessons and pool training like high neck athletic style bikinis, key hole one-pieces and the very popular printed jammers and athleisure leggings. 

In addition, we showed our new on-trend swimwear styles including cropped rash guards, capped sleeve one pieces and flounce bikinis for girls and a t-shirt rash guard with a pocket for boys.
 
Fashion beachwear has really grabbed the attention of our customers and we are thrilled to extend our offer with new pompom sundresses, tiered dress silhouettes and gorgeous rompers, all in matching prints and embroidery maintaining the mix and match theme which is seen across all collections.

Young girl in a blue beach dress standing and looking at the ocean on a beach, cute swimwear for girls, swimsuits for kids, fun swimsuits, fashionable swimming costumes for kids, affordable swimsuits for kids, fashionable beachwear for children, children's beach dreses, beach dresses for girls, children's beach clothing, protective beach clothing, protective clothing for children, designer swimsuits for children, buy swimsuits for children, kid's swimwear tradeshow, tradeshows for kids clothing, children's clothing, fashionable kid's clothing, fashionable clothing for young girls,

Why did you choose to show at Bubble this season?

We have been showing at Bubble London for a number of years.  It is London’s biggest and best baby and kids tradeshow so it is very important we have a presence. It gives us a great opportunity to meet with our existing stockists but also to reach out to potential new ones and generally engage with the industry. 
 

Backimg
<  1 2 3 4 5 6 7 8 9 10 ...  > >|

Explore The Show