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15 & 16 July 2018, Business Design Centre, London


24 January 2017

B&S meets...Brand Stable

Designer wholesale agency Brand Stable is making a welcome return to Bubble with one of its big-hitting brands, Guess Kids, this season. We asked founder Daniele Sismondi to tell us more about buying trends, trade shows, and the next big thing in childrenswear...

Daniele, we are looking forward to having Brand Stable back at Bubble. Which brand / brands will you be showcasing this season?

Thanks, I’m happy to be back! This season I will be showcasing collections from Guess Kids and Guess Kids Footwear. 

For those of us who are unfamiliar with Brand Stable, can you give us an overview of what it is, and which brands you represent? 

Brand Stable was founded in 2010 by myself, and is now the leading designer kidswear wholesale agency in the UK, representing everyone from Fendi, Lanvin and Simonetta, to Sonia Rykiel, Aston Martin, Guess, Liu Jo, Little Miss Aoki, Herno, Step2wo and Bandits Girl. We work with top designer brands, and look after their distribution in UK – as well as taking care of worldwide distribution for a few labels.

Why is it important for Brand Stable to exhibit at a show like Bubble?

Price point is becoming an increasingly key factor in the UK market, which is why Guess is such an attractive brand; it’s so commercial. The collection is competitively priced and is also very fashionable, which makes it an ideal label to showcase at Bubble. We also love exhibiting at Bubble as it’s a great opportunity for us to catch up with other people from the industry, as well as our existing customers - and meet new customers too, of course!

You were part of our first Buyer’s Panel, and talked about the increase in ‘category’ buying by retailers. Is this still the case? Are there any other trends in terms of buying patterns you can share with us? 

Category buying is still a very strong pattern at the moment, especially for new brands who are trying to make a name in the industry. Bandits Girl is one, for example, with its distinctive fur capes and coats.
What is your tip for ‘the next big thing’ for AW17 in kidswear?

There is still a massive appetite for designer brands, so there are going to be few exciting new launches in 2017 – stay tuned!

You can catch Daniele and Brand Stable at Bubble this weekend! Apply for a ticket here...


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